Call of Duty: Ghosts was to recognize the franchise's complete audience. Women have been added as part of the multiplayer customization in Ghosts, set to arrive on November 5.
"Honestly, adding female soldiers to character customization wasn't about trying to lure more people into the game. It was actually just about acknowledging the people who already play our game," Rubin says.
Enngine limitations were another contributing factor in the franchise's lack of playable female soldiers.
"It wasn't until we rewrote the way character memory is handled - that we could do 'Create-a-Soldier,' that we could do customized characters - that the possibility of having female soldiers really came to fruition," Rubin explains.
"Bringing female characters into Call of Duty: Ghosts wasn't something that was limited generation, it was limited by the engine itself."