Sony's August 20 press conference at Gamescom may tell PS4 enthusiasts exactly when they'll be able to shell out $400 for the new console, a post to the European Playstation Blog announced this week.
The update describes the show's content as a briefing on Sony's "release plans for PlayStation 4." Announcements concerning the PS3 and Vita are also planned.
You can start virtually camping out for the conference here, which begins at noon EST. In contrast, Micorosoft has scheduled a keynote led by Corporate VP of Microsoft Phil Spencer. Spencer described its August 20 conference as a "really short" show emphasizing developers and their games, including an exclusive installment to "Europe's biggest franchise."