Okay, so maybe the marketing material could be improved a bit. Personally, we wouldn't have gone with Intelligent Headset: The first Intelligent Headset, but the product should speak for itself -- assuming, of course, that you have a chance to actually try it on. The headphones are location-aware, thanks to a number of sensors that let it know which direction you're moving your head in. From there, the sound is tailored so you hear things differently, depending on where you're pointed. This could mean the same thing from different angles or entirely sounds depending on where you're facing.
In the below video, you'll see an example of a tourism app that shows the direction in an icon on a map. Turn your head and you hear different voices in different directions. Better still was the zombie game we played. Put the headphones on and you'll hear the undead approaching you from different sides. Face toward the invisible brain eater and press the button on the side of the ear to fire your shotgun. Easier said than done.