We wouldn't say the URL is doing a tremendous amount of positive work for Microsoft, though. Navigating to Xbone.com redirects to a Bing search for the term "Xbone," where the very first entry listed under "Related Searches" is "Xbox One Terrible," as of press time. Whoops!
There's not a whole lot else Microsoft could have done with the domain, however, as having it redirect to anything more official would be like signing off on the term's legitimacy. Under the circumstances, this seems like all the company can do to control the term's usage online. Well, besides the secret army of undercover employees that have infiltrated the fabric of your life; employees who covertly guide the path of your daily existence and ensure that only approved words enter your personal lexicon.