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Apple tops customer satisfaction survey for 10th year in a row


When you ask an Apple fan why they use the company's products, you're often going to hear "because they just work" as a response. But those people are loyalists -- how satisfied are general Mac users? It turns out Apple has been at the top of the customer satisfaction charts for the last 10 years. That information comes from the American Customer Satisfaction Index's annual rankings for customer satisfaction of personal computers.

Apple's score for 2013 was 87, compared to a score of 80 for Hewlett-Packard, 79 for both personal computers and Dell and 78 for Toshiba. Scores are based on a number of factors, including customer expectations, perceived quality of products and perceived value. Apple's score increased 1.2 percent from the 2012 survey results.

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