Just for the hell of it, let's say that Apple's iPhone unit was a separate company. Businessweek has done a bit of speculation and determined that the iPhone unit would be the ninth largest company in the Dow Jones Industrial Average based on revenues. Those revenues, which currently reach over US$88 billion annually, are alone enough to beat out those of entire mega-corporations.
Think that consumer goods giant Procter & Gamble is huge? iPhone revenues just exceed that company's annual revenues (about $85 billion). Surely all of those huge aircraft rolling out of Boeing's plants have to be worth more in sales revenue than a pile of iPhones, right? Wrong. Boeing's revenues are less than those of the mythical iPhone-only company. And remember, Apple also has other product lines -- the iPad, Macs and various services including iTunes -- that also contribute to the bottom line.
Just recall that at the announcement of the iPhone at Macworld Expo in 2007, Steve Jobs felt that achieving 1 percent of the mobile phone market would be a measure of success. In 2013, the iPhone owns about 7 percent of that global market, but brings in more than 60 percent of the profits in the market. Last weekend's huge launch of the iPhone 5c and 5s make the future of Apple look bright indeed.