Heroic Character isn't enough of an incentive to check out EverQuest II, SOE has sweetened the deal. During the free Heroic Character promotion running until October 15th, select returning players will also have a free gold-level membership. And those who sign up to continue their gold membership on or before the 15th will receive an extra bonus of their choice of either a mount, a Thurgadin Grand hall prestige home, or a Windwalker robe armor set.
EverQuest is also running a Welcome Back to Norrath promotion during the same time frame, offering free gold membership to select returning players as well as a large bag and potions. Signing up for a gold membership before the event ends will net the player his choice of either the Hero's Forge armor system, a mount, or a 36-slot bag.
[Thanks to BabaGraPL for the tip]