After opening pre-orders at £349.99 earlier this year, SimplyGames has since notified pre-order customers that they "MUST make a new console choice" by upgrading to bundles that range in price from £414.99 to £469.99, in order to ensure release-date delivery. SimplyGames' available bundles include extra DualShock 4 controllers, third-party charging cables, and PS4 games.
SimplyGames confirmed with MCV that the bundle offer is a retailer-led initiative, citing stock configurations that differ from expected shipments. Sony UK responded to the issue, noting that it "would not force anyone to buy something they don't want."
"Since the announcement of these bundles we have been asking retailers to reach out to their pre-order customers to give them the choice of taking a bundle (which hadn't been announced when they placed their original pre-order)," a Sony UK representative told MCV. "We continue to work closely with our retail partners to ensure we offer this choice against the challenges of managing demand and inventory in the climate of amazing excitement and unprecedented demand for PlayStation 4."