Ubisoft expects the The Crew to sell more than 2.5 million units, while Watch Dogs is still projected to exceed the 6.2 million first-year sales of the first Assassin's Creed.
In an investors' conference call, CFO Alain Martinez said Ubisoft is "still in line" with its Watch Dogs projections despite the publisher delaying the formerly next-gen launch title to spring 2014. In the case of The Crew, pushed back to mid-2014 at least, Martinez noted a "more limited potential" compared to Watch Dogs because it's a racer.
"We generally have spoken to about over two-and-a-half million units" said Martinez. "We'll see where we go and we believe that we have a nice potential for the future."
Ubisoft Reflections' open-world multiplayer racer was previously slated to arrive on Xbox One, PS4, and PC in the first calendar quarter of 2014 (January to March 2014). In Ubisoft's press release regarding both the Watch Dogs and The Crew delays, co-founder and CEO Yves Guillemot stated, "In a context of growing successes for mega-blockbusters, the additional time given to the development of our titles will allow them to fulfill their huge ambitions and thus offer players even more exceptional experiences."
When pressed on the Watch Dogs delay during the conference call, Guillemot said that Ubisoft was playtesting the game until the last minute before making the decision: "What we saw in the playtests is that we were very close to the quality we wanted but not exactly at the level, and we saw that with more time we could give it a far bigger potential. So we think it's the best way to take care of this brand, is to make sure it has everything ... it can supply to the customers who are expecting it."