Someone on the Kindle team was undoubtedly a bit broken-hearted when Goodreads integration failed to roll out in time for both the new Paperwhite and Kindle HDX launches. The acquisition certainly made a good deal of sense when it was announced back in March. After all, the service is well-positioned to bring recommendations and a sense of community currently lacking in the Kindle ecosystem. For users, it means more engagement and better tailored recommendations. For Amazon, it means the potential to sell more content - which, let's face it, is kind of the whole bottom line for the company here. The feature finally arrived today for HD and HDX users, as part of a larger upgrade to Fire OS, which also brings along the Second Screen video feature and added enterprise support. It'll be coming over-the-air soon enough, but if you want to jump the line, you can download it from Amazon right now.
To get started (once you're all finished downloading, dragging and dropping Fire OS 3.1), you'll need to open up the Goodreads app. We were a bit surprised Amazon didn't make integration feel more baked into the experience, given the time it took to roll out the product. Instead, the offering feels a bit siloed, not unlike the FreeTime parental monitoring available on the tablet at launch. Once fired up, you'll be asked to create a Goodreads account or login with a current one, tying it to your Amazon account. I had one already, which has long since been dormant, but the official integration with the Kindle ecosystem seems as good an excuse as any to blow a little bit of dust off the old virtual bookshelves.