Trying to catch a cab in London can be a challenging feat. That's why I've started testing out the Hailo app. Instead of standing around for 20 minutes, I had a black cab respond to my e-hail via the Hailo app. It arrived five minutes after I told the app I wanted to be picked up. It's also why Hailo is today's Daily iPhone App.
Hailo began in London in 2011 and helped usher in the age of e-hailing. The app is simple enough to set up. You download it from the App Store and create a free account by entering your name, email and phone number. A code is then sent to your phone via text message to confirm you are the owner.
To use the app, you simply drag and drop a pin representing your location or wherever it is you want to be picked up. By default, the pin is set at your current location, but you can move it anywhere on the map. As you place the pin, the estimated time of the closet cab to you appears. If you'd like to hail the cab, simply tap the "Pick Me Up Here" button and a message will be sent to the driver, who can then accept the hail and travel to you. As the cab nears your location, you can track it in real time on the map, and when it's one minute away, Hailo will send you a push notification so you can be ready.