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Zynga adds Bitcoin to payment options, Bitcoin value soars

Earnest Cavalli
Earnest Cavalli|@joystiq|January 6, 2014 5:00 PM
Casual games publisher Zynga is now testing the use of Bitcoin in its games, a decision that has had a drastic (if temporary) impact on the overall value of the virtual currency.

"In response to Bitcoin's rise in popularity around the world, Zynga, with help from BitPay, is testing expanded payment options for players to make in-game purchases using Bitcoin," Zynga representatives wrote on Reddit. "The Bitcoin test is only available to Zynga.com players playing FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille." Despite that relatively short list, the games mentioned are Zynga's most popular, flagship offerings, demonstrating that the company has quite a bit of faith in Bitcoin, an open-source, peer-to-peer substitute for real-world cash that has achieved impressive fame in the wake of numerous international economic catastrophes.

Following Zynga's announcement, the value of Bitcoin immediately jumped to a high of $1,093 per Bitcoin, according to the Los Angeles Times. It has since receded to $955.60, and continues to drop, though overall Bitcoin value remains about $50 higher than it was immediately prior to Zynga's revelation.

(Image: Coin Desk)
Zynga adds Bitcoin to payment options, Bitcoin value soars