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Candy Crush dev: we won't enforce against all uses of 'candy' trademark

Mike Suszek, @mikesuszek
January 21, 2014
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Candy Crush Saga developer King said it will not enforce against all uses of the trademark "candy." This follows news that the broad trademark was approved for publication in the United States, granting the public 30 days to file opposition against the trademark once published before King receives a certificate of registration for the mark from the USPTO.

"We have trademarked the word 'CANDY' in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion," King told Gamezebo. "We don't enforce against all uses of CANDY – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so."

The developer first applied to register the trademark with the USPTO in February 2013 and was granted approval for publication by the examining attorney last week. King also applied to trademark the term "saga" in regards to online and multiplayer video games with the USPTO in late 2011, though that application is currently suspended.





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