MOG to close in April as subscribers offered (small) incentive to move to Beats Music
We don't know how many subscribers MOG has managed to hold onto since it was acquired by Beats in 2012, but soon the number will be zero. Following yesterday's launch of the all-new Beats Music streaming service, MOG is effectively defunct: users will stop being billed after March 15th and those with an annual subscription will get a refund for unused time once the service closes finally on April 15th. Anyone expecting Dr. Dre to ring the doorbell and offer them a chauffeur-driven ride to the replacement service may be disappointed: the main incentive on the table is a month's free trial of Beats Music, and playlists won't be transferable. In other words, it'll almost be like starting from scratch, which means this is as good a time as any to start shopping around.
