Latest in Dickcostolo

Image credit:

Twitter hopes to grow by making it easier to follow your friends

Jon Fingas, @jonfingas
February 13, 2014
Share
Tweet
Share

Sponsored Links

You may have noticed that Twitter is very celebrity-focused; at least for awhile, it was more likely to suggest that new users follow a Kardashian than their friends down the street. That's changing, however. CEO Dick Costolo tells those at a Goldman Sachs conference that he plans to revive the social network's slowing user growth by encouraging newcomers to get involved. Twitter is reducing the number of steps it takes to sign up, and it's suggesting people who are more likely to follow back, such as phone contacts. Not that Costolo is betting everything on that one approach, though. The company is also experimenting with more ideas, including additional cards and commerce. It's too soon to tell whether or not the chief executive has the right idea, but it's safe to say that he doesn't want Twitter to stand still.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Xiaomi unveils a ridiculous see-through TV

Xiaomi unveils a ridiculous see-through TV

View
‘Red Dead Online’ is so broken it’s hilarious

‘Red Dead Online’ is so broken it’s hilarious

View
A 'GoldenEye 007' fan remake is dead after a cease and desist demand

A 'GoldenEye 007' fan remake is dead after a cease and desist demand

View
Will QLC SSDs make hard drives extinct?

Will QLC SSDs make hard drives extinct?

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr