Latest in Gaming

Image credit:

The company behind Candy Crush withdraws US trademark application for 'candy'

Billy Steele
02.25.14
Share
Tweet
Share

Sponsored Links

A few weeks ago, a group of game developers launched Candy Jam in protest of Candy Crush maker King's attempt to trademark 'candy.' The result? A barrage of rage inspired confectionary-themed titles were submitted to Apple's App Store. Well, it seems those efforts weren't for naught as King has confirmed withdrawing its application to lock down the sugary term in the US. Citing the acquisition of the rights to the Candy Crusher title, the company believes it's the "best option" for locking down IP stateside. However, this doesn't impact the EU trademark that sparked the original protest from devs. Of course, there's that IPO coming up soon, too.

We reached out for comment and a spokesperson for the outfit offered the following:

King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Google's COVID-19 reports show where people are obeying stay-at-home orders

Google's COVID-19 reports show where people are obeying stay-at-home orders

View
'Call of Duty: Modern Warfare' multiplayer is free this weekend

'Call of Duty: Modern Warfare' multiplayer is free this weekend

View
Disney+ will stop cropping old 'Simpsons' episodes in May

Disney+ will stop cropping old 'Simpsons' episodes in May

View
'iPhone SE 2020' rumored to launch soon

'iPhone SE 2020' rumored to launch soon

View
How Amazon turned Simon Stålenhag’s ‘Tales from the Loop’ into a TV show

How Amazon turned Simon Stålenhag’s ‘Tales from the Loop’ into a TV show

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr