The company behind Candy Crush withdraws US trademark application for 'candy'
A few weeks ago, a group of game developers launched Candy Jam in protest of Candy Crush maker King's attempt to trademark 'candy.' The result? A barrage of rage inspired confectionary-themed titles were submitted to Apple's App Store. Well, it seems those efforts weren't for naught as King has confirmed withdrawing its application to lock down the sugary term in the US. Citing the acquisition of the rights to the Candy Crusher title, the company believes it's the "best option" for locking down IP stateside. However, this doesn't impact the EU trademark that sparked the original protest from devs. Of course, there's that IPO coming up soon, too.
We reached out for comment and a spokesperson for the outfit offered the following:
King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.
