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BroApp coming to iOS amidst firestorm of opinion

Erica Sadun, @ericasadun
March 3, 2014
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BroApp, a US$1.99 Android app that sends automated texts to friends, partners, and family is heading soon to iOS. The app acts on your behalf as a kind of techno-Cyrano. It messages your recipient with a fortune cookie of attention. "Thinking of you." "Can't wait to see you." "Good morning! I hope you have a great day!". It's also smart enough to disable itself when it's near a target's Wi-Fi network by detecting SSIDs.

The website advertises that the product "messages your girlfriend sweet things so you can spend more time with the Bros" (hence the name). And, already, Wired has taken a stance suggesting that some apps may turn us into sociopaths.

Me? I disagree. We already live in a Hallmark age. A pre-printed sentiment is now de rigueur for nearly every holiday and life event. If you inadvertently skip these plastic emotions, the social sanction can be be harsh. BroApp is no more unrealistic than the over-the-top sentimentality we witness on Valentine's Day, Mother's Day, and New Years.

BroApp isn't creating a pathology. It just reflects the reality of one that already exists.

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