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LG's 77-inch curved OLED 4K TV is every bit as expensive as it sounds

Jamie Rigg, @jmerigg
June 30, 2014
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How much would you fork out for a 77-inch, curved, 4K, OLED TV? Well, LG hopes you're hovering around a couple of grand per descriptor, having announced it's launching such a gogglebox in the UK for only £20,000. It won't actually be available until October, though, so you still have a few months to fill up the piggy bank. As you'd imagine, the "world's first" curved OLED UHDTV packs a ton of branded technologies that promise a perfect picture, including the necessary upscaling engine that converts lower-res video to "near-4K," as well as LG's webOS smart TV platform. For the thrifty, there's a 65-inch model also launching in October for a mere £6,000, which you should easily be able to scrape together from the change lurking between your sofa cushions.

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