When we heard that Nike had put up a secret vending machine in New York City, we definitely wanted to go find it and see what all the fuss was about. But, unfortunately, we were a little bit late to the party -- the machine is now long gone, perhaps on its way to a new place (maybe Japan?). Nike's FuelBox, as the company has adequately dubbed it, is a vending machine which dispenses goods in exchange for your daily, not total, FuelBand points. As TechCrunch pointed out, Nike packed the FuelBox with a number of different stuff, including hats, shirts and socks (sorry, no kicks). It's certainly a fun incentive to drive people to rack up Fuel on their bands, and it shows that, despite the rumors of the FuelBand going away, Nike is still very heavily invested in doing things for that community. Stay on the lookout, because Nike says you never know where it could show up next.
The Nike+ FuelBox is gone for now. Keep moving, you never know where we'll be next. #nikefuelbox
- Nike NYC (@NikeNYC) July 18, 2014
[Image credits: Nike NYC]