Unboxing Nike's self-lacing Adapt BB sneakers is like opening a smartphone
And best of all, they're ready to hit stores.
Nike turns its SNKRS app into a pop-up shop for sneakerheads
The store is in Atlanta and will be open through the end of March.
A closer look at Nike's Adapt BB auto-lacing basketball shoes
They're smarter and more comfortable than the HyperAdapt 1.0.
Nike's Adapt BB is an app-controlled, self-lacing basketball shoe
An app lets you adjust how it fits around your foot, change its LED colors and more.
Nike teases self-lacing shoes you can control from your phone
"The future of the game" of basketball will be revealed tomorrow.
Nike's first self-lacing basketball shoes go on sale in 2019 for $350
The Nike Mag is real -- almost.
Camping outside a sneaker store is out, websites and apps are in. But beware the bots.
Nike uses AR to tease its biggest Jordan launch of the year
You can see the Air Jordan 11 Concord in a real space before you commit.
Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.