Women are more prone to spending cash on in-app purchases

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Mike Wehner
August 8, 2014 4:00 PM
In this article: apps, gaming, kim kardashian, news, study
Women are more prone to spending cash on in-app purchases


Ladies, I'm not blaming you for the fact that Kim Kardashian's obnoxious celebrity simulator is raking in huge mounds of cash, but a new study says you're more likely to embrace in-app purchases if you lack a Y chromosome. The data -- gathered by analytics firm Flurry -- shows that women make 31% more in-app transactions than men, and spend 35% more time with mobile games overall.

The study, which sampled games on over a million devices, also showed trends within specific game genres. Men were more likely to spend time on strategy and competitive card games, while women played more solitaire, and simulation titles -- like Kim Kardashian's new game.

Women were also found to be more "loyal" to the games they played, showing more dedication over a 7-day period than men. This makes sense of course because men hunt and women nest... right?

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