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Get strangers to deliver the bad news with 'Somebody' messaging app

Daniel Cooper, @danielwcooper
August 29, 2014
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If you've ever sat back, stared into the sky and wonder would happen if WhatsApp was taken over by a singing telegram service, then boy, today is your lucky day. Film director and artist Miranda July has teamed up with Prada sub-brand Miu Miu (nope, us neither) to design a social messaging app / publicity stunt with a twist. Instead of simply letting two people swap messages, Somebody (for iOS) finds a person in the nearby vicinity to your contact, asking them to walk over and deliver the message, in person, on your behalf. You can even add stage directions like crying or whispering, and the recipient can rate their delivery with a star rating in the same vein as Uber.

If we're honest, there are a whole host of reasonable, legitimate objections to this. After all, giving away someone's personal location to complete strangers is a bit weird, as is the idea that people would willingly volunteer to break up with someone on your behalf. The app does exist and is available to download, although it seems that other would-be somebodies haven't been able to get SMS-verified yet. I've signed up to convey two messages in my nearby area, but so far no-one's sent over an address to deliver the missive personally. Maybe people aren't impressed by my lack of obvious whimsy and a Miu Miu outfit, but if I do get sent on a mission, I will let all of you know how it goes.



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