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Rebecca Minkoff's smart bracelets place emphasis on style and luxury

Mariella Moon, @mariella_moon
September 5, 2014
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Some fashionistas wouldn't be caught dead wearing certain smartwatches, okay? That's why you see all these fancy wearables pop up these days, including a handful of new offerings from American designer Rebecca Minkoff. Her collection's comprised of two high-tech, high-fashion bracelets like Intel's MICA, as well as a golden phone charger, made in collaboration with luxury phone casing maker Case-Mate. Each bracelet has its own function, so it wouldn't be redundant to wear them both: the $120 gold chain-linked one connects to your phone via Bluetooth and alerts you of calls and texts from chosen contacts. The $60 studded leather bracelet, on the other hand, transforms into a lightning cable that connects to a USB cable for times when you badly need to charge.

Minkoff's the latest designer to cross over to tech from the fashion industry, following in the footsteps of Diane Von Furstenberg who designed stylish frames for Google Glass, Tory Burch who teamed up with Fitbit to create a special Flex tracker, and Ralph Lauren who recently launched a smart shirt for athletes. We'll likely hear more about these bracelets when Minkoff launches them today at New York Fashion Week, though they seem pretty straightforward, so it may be best not to expect more features.

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