Chase begins touting benefits of Apple Pay to its customer base

With Apple Pay scheduled to roll out sometime this October, The Loop directs us to the fact that JPMorgan Chase has begun touting the benefits of Apple Pay to its broad customer base.

The marketing campaign from Chase gives customers a semi-brief rundown regarding what Apple Pay is and how easy it is to use.

Just yesterday, Chase CFO Marianne Lake told attendees at a financial conference that Apple Pay is "the future." Chase, along with representatives from a few other of the nation's top banks, have been quite effusive about the significance of Apple Pay since its introduction yesterday.

While it remains to be seen how quickly Apple Pay catches on with customers, the early hands-on impressions from media outlets who were able to test out the service were overwhelmingly positive.