Videogamer notes this is the third price cut in the region within 10 months for the console, which originally launched at £429.99. The latest model does not include Kinect nor bundled games.
We've reached out to Microsoft about a price drop in the States. The console's price has held steady in the region at $499 for a unit with Kinect and $399 for the currently available Kinect-less version.
Update: A Microsoft spokesperson responded, "We are always looking at ways to offer the best value for our customers. This is a UK only retail promotion which coincides with our upcoming releases including Forza Horizon 2, Sunset Overdrive and Halo: The Master Chief Collection."
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