Slices of Apple episode 8: Real Artists Ship part 2
Slices of Apple is a documentary series exploring the success of Apple as a company. It seeks to educate business leaders, entrepreneurs and laypeople about how Apple keeps delivering consistently great products.
Ryan Nielsen is a co-founder of Tumult and tells us about a number of important things at Apple. One that every business owner should pay attention to is the notion of a "directly responsible individual," or DRI. For every product or service, the buck stops with the DRI. This is part of the reason Apple can create great products that work together, because there's always one person to go to for questions about any particular aspect of Apple's offerings.
Steve Jobs liked to say Apple was organized like a giant startup, and the DRI is one great example. By keeping your organization as flat as possible you are much more likely to achieve sustainable results in the marketplace.
Other important topics: Customer feedback, a further examination of Radar, and how teams are organized at Apple to facilitate great ideas.
