Seething with jealousy because you live in California and that Amazon retail store in Manhattan is too far out of reach? Well, maybe the news that the online-shopping giant is setting up shop in San Francisco will help allay any envy. Amazon's City By the Bay pop-up shop is set to open in the Westfield San Francisco Centre October 22nd, according to GeekWire. What's on offer? Mostly Fire devices from the sound of it. It's too early to tell if this store will carry the same benefits as the Gotham retail location (pick-up, drop off or a return spot, namely), but, if anything, it shows that Bezos isn't afraid of trying out traditional sales models in more than one spot, either. If you'd rather not traverse into the city, there's apparently a Sacramento pop-up opening, too.