Lenovo is building a new smartphone brand to compete with Xiaomi

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Lenovo is building a new smartphone brand to compete with Xiaomi

Samsung and Apple may be the two biggest names in smartphones in the western world, but in China it's all about Lenovo and Xiaomi. The two companies are among the most recognizable brands in the region, but Lenovo wants more: it's about to create a new smartphone company for the Chinese market. While the new brand name hasn't been announced, Lenovo says that it will officially open for business in April of 2015, and will focus on branded applications, consumer engagement and, like Xiaomi, selling devices online. The company's core brand isn't out of the running, though -- Lenovo phones will still be available through local carriers and retailers.

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