First Apple Pay ad (from MasterCard) aired during yesterday's World Series game
The first nation-wide advertisement (or perhaps mention is more appropriate) for Apple Pay hit the airwaves yesterday during game one of the World Series. The ad was a MasterCard production, with a narrator stating that Apple Pay users are eligible for MasterCard's ongoing "Priceless Surprises" sweepstakes.
I managed to record the ad, albeit with some questionable sound quality.
That MasterCard would mention Apple Pay during a commercial break isn't all that surprising. Yesterday we relayed that MasterCard helped roll out Apple Pay enabled NFC terminals to food and concession stands at both stadiums involved in the World Series.
The larger takeaway here is that Apple Pay hasn't even been out for a full week and we've already seen it in a commercial, during the World Series no less. As we've mentioned before, Apple Pay is in a unique position to succeed because it enjoys unprecedented support from both banks and credit card companies. The degree to which these financial institutions have been promoting Apple Pay (on Twitter, via email, on their own websites) is unprecedented compared to what we've seen for previous mobile payment platforms.
