The temporary title for the news post you're currently reading was "ESO Hats... you'd think a game this big could manage more than hat teasers on Twitter, but you'd be wrong!"
It's quite a long temporary title as temporary titles go, but that's fine because it really captures the essence of this particular news post. The Elder Scrolls Online is in fact coming out with some new hats. OK, they're actually monster helms and they look pretty badass. You can expect them in Update 5!