A tiny percentage of app users account for over half of gaming revenue
If you're like me, you often see the revenue figures that free-to-play game companies boast about and wonder who in their right mind is shelling out so much cash. I could probably tally the number of times I've made purchases in free-to-play games on both hands, but there is clearly some segment of the smartphone-owning populous that is doing it far more frequently. According to a new report from analytics and consulting firm EEDAR, it's not a whole bunch of people shelling out moderate amounts of cash -- it's actually a very small percentage of users who are paying in vast sums of money for their gaming habits.
By breaking down the numbers and classifying app users as either "non-payers," "moderate payers," or "heavy payers," EEDAR was able to show exactly where the revenue is coming from. The research shows that less than 6% of all the people who use free-to-play apps make up 51% of the app's revenue. That's an astronomical figure, and has to make you wonder whether -- as many, including South Park, recently suggested -- the addictive nature of the games is preying upon those who are naturally predisposed to wasting money they can't afford.
via GamesIndustry.biz
