Apple Pay has accounted for 0.91% of all Whole Foods transactions since launch
Since going live in late October, Whole Foods has already processed over 150,000 Apple Pay transactions, this according to CIO Jason Buechel as relayed to the Wall Street Journal last week.
With that number in tow, Mike Dudas, formerly of Google, PayPal, and Braintree, did a bit of math and deduced that Apple Pay transactions at Whole Foods now represent nearly 1% of all purchases.
Updated estimate: Apple Pay represented ~1% of @WholeFoods transactions in the 17 days since Apple Pay launched. pic.twitter.com/zlqHzki71B
- Mike Dudas (@mdudas) November 7, 2014
Not too shabby given that Apple Pay only works on the iPhone 6 and that Apple Pay has only been operational for about 3 weeks now.