Final Fantasy XIV, which is good. You hadn't expected to, but you have, and that's even better. But it does make your hastily considered name of "Ffxiv Blows" a bit less than appropriate. Or perhaps you've just grown tired of your in-game avatar's appellation, whether it's a setting-appropriate name like M'lana Nyokha or a less-setting-appropriate name like Mycat Isanimrod. You don't have to suffer a poor name any longer, though, as the rename feature has arrived.
Character renames can now be purchased through the game's account management page per character, allowing you to type in a new character name when you're logging in much like the appearance-changing aspects of Fantasia. The cost for a single rename is $10, and they are purchased per character rather than account-wide. So if you've long been looking to alter your character's less-than-dignified sobriquet, you can do that now.