Rdio slashes the cost of its family plans to match Spotify

Spotify and YouTube may currently be dominating the music streaming headlines, but Rdio isn't prepared to let them have things all their own way. Just as its Swedish rival begins to roll out its new Family plans, the streaming service that does still have access to Taylor Swift's back catalogue is cutting the price of its own. From today, Rdio's Family Plans have been lowered to £5 for each additional user; two listeners now only need to pay £14.99, three must cough up £19.99 and so on. If that looks a little familiar, it's because the company is now completely mirroring Spotify's multi-user subscription pricing. While Rdio has offered Family Plan upgrades since 2011, cost is key: the music provider won't want to give its users another incentive to jump across to its biggest competitor.