The sci-fi title recently released a selection of virtual mustaches for players to equip on their in-game avatars, and now Digital Extremes seeks to put its name in the aforementioned record book under the "largest gathering of people wearing false mustaches simultaneously in a video game" heading.
Nope, we're not making this up. As proof, you can peruse the company's press release just past the cut.
[Source: Digital Extremes press release]
WARFRAME TO SET GUINNESS WORLD RECORDS® TITLE
Calling All Tenno! Warframe To Assemble 'The Largest Gathering Of People Wearing False Mustaches Simultaneously In A Video Game' This Friday, November 14th
LONDON, ONTARIO – November 12, 2014 – In honor of the Movember Foundation's annual Movember campaign, Digital Extremes, creator of the AAA Free-to-Play title, Warframe® is calling on its players ("Tenno") to set a GUINNESS WORLD RECORDS title by encouraging players to display their facial hair in-game for a good cause on Friday, November 14th between 3pm and 4pm EST.
Earlier this month Warframe released a variety of virtual mustaches players could equip in-game. As new Movember donation levels were met on the official site -- www.warframe.com/movember -- a new in-game mustache was released. To get players in the spirit, this video shows off the in-game 'staches in full swank. http://youtu.be/5CnX805Izjc Now, to further raise awareness for men's health, Warframe will set the world record for The Largest Gathering of People Wearing False Mustaches Simultaneously in a Video Game.
Warframe is asking its players worldwide across PC, PS4™ and Xbox One to gather online wearing their virtual mustaches, Friday, November 14th from 3pm – 4pm EST to help set the world record. The record setting hour will also be aired live on the Warframe Twitch channel at www.twitch.tv/warframe for all to see and participate in the hair raising festivities.
"Our Tenno have already shown strong support through their contributions and the variety of Movember activities they've participated in so far," said Meridith Braun, VP, Publishing at Digital Extremes. "Setting a Guinness World Record as part of our continued awareness efforts takes it to a whole new level and we hope it pays off by shining a big spotlight on a great cause."
To ensure the record is officially reached by Guinness World Record rules and standards, Digital Extremes is turning to an impartial third party, Michael Katchabaw, an Associate Professor at the University of Western Ontario specializing in computer science for games, to track the record setting statistics. In addition, members of the Warframe gaming community will help establish proof of the feat by sending in screenshots of their mustached Warframes and teammates as they join in the record attempt.
The Movember Foundation is the leading global organization committed to changing the face of men's health. Once signed up on Movember.com, men, also known as Mo Bros, grow a mustache for the 30 days of November, raising awareness and funds for men's health programs as friends and family donate to their efforts. Since 2003, the Movember community has raised over $574 million and funded over 800 programs in 21 countries.
Warframe is a free-to-play fast-action PvE action game available on PC, PlayStation 4 and Xbox One that is often described as MMO-Lite. Squads of four players band together to advance their characters and battle the oppressive forces throughout the Solar System. Introduced to the game as newly awoken Tenno warriors, players are thrust into a universe at war and armed with ancient exo-skeletal technology only they can operate. These Warframes bring unimaginable power and skill to the Tenno and provide players with unique offensive and defensive powers to explore and master.