Apple partners with app developers to raise money for AIDS research

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James Trew
November 24th, 2014
In this article: app store, apple, charity, product red, red
Apple partners with app developers to raise money for AIDS research

Apple has teamed with select app developers on a fundraising initiative for (RED) and World AIDS day (Dec 1st). For the next two weeks there will be a dedicated a section of the App Store where 25 partnering apps will be available with new or exclusive content. Titles taking part include high-profile names such as Angry Birds, FIFA 15, FarmVille and djay. All the sales revenue (including in-app purchases) from this section will go to (RED)'s Global Fund campaign. In addition to the apps, Apple is pledging to contribute a slice of select Black Friday sales, and is donating a portion of all retail sales on December 1 (cyber Monday). Apple has a long history of working with (RED), a charity co-created by Bono -- famously close to Cook's organisation. A relationship that has already seen Apple raise over $65 million for the fight against AIDS -- a figure you get to augment while spreading a little festive cheer this year.

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