The launch of a new iPhone always creates a bump in App Store downloads, but this year's iPhone 6/6 Plus debut was a special kind of crazy. According to a new report by analytics firm Fiksu, October saw a massive surge in iOS app downloads that shattered previous records and led to a daily download volume of over 7.8 million downloads for the top 200 apps on the marketplace.
Fiksu's report emphasizes that user loyalty is a huge factor in device launches, suggesting the perceived devotion of Apple fans played a large role in the record breaking month. That trend is likely to continue into the holidays, as gift-giving leads to more upgrades and new iOS adopters who will undoubtedly be visiting the App Store to cash in their iTunes gift cards - everyone gets one or two of those every year, right?
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.