Slices of Apple episode 12: The 105% solution
Slices of Apple is a documentary series exploring the success of Apple as a company. It seeks to educate business leaders, entrepreneurs and laypeople about how Apple keeps delivering consistently great products.
In this episode of Slices of Apple, I'm talking to Brett Murray, who worked at Apple from 2003-2006. Brett oversaw marketing communications for the Mac line and helped oversee the Intel transition. His experiences at Apple tell us a lot about what it means to make sure your company creates quality products with equally high standards for its marketing.
This episode is titled 105% because Brett talks about how most companies stop at 100% -- where most people think a project is "done." But Apple, as an entity, attempts to push beyond the expected, hence producing a "105%" solution. It's not enough to do something, you have to do it well and exceed expectations.
Production note: Since filming, Brett has moved on to work for View Dynamic Glass.
