Latest in Business

Image credit:

McDonald's is bringing touchscreen ordering to the US

Daniel Cooper, @danielwcooper
December 9, 2014
Share
Tweet
Share

Sponsored Links

It turns out that people aren't eating as many McHamburgers as they used to, which is a big problem if your business is all about slinging meat. So McDonald's is hoping the novelty of its "Create Your Taste" ordering kiosks will lure some customers back in. The machines will be installed in 2,000 of its US outlets by the end of 2015. Instead of just walking up to the counter and ordering, users will be given the option to McCustomize their McMeal on a touchscreen. That includes everything from choosing chicken over beef, skipping the fatty mayo or picking sweet potato fries. Unfortunately, the privilege of being able to order a Big Mac minus special sauce on a ciabatta without getting the stink eye will cost you a premium, both in terms of prep time and cash.

But don't fret for the underpaid cashiers -- they'll now be underpaid pseudo waiters that deliver your food to your table (like a real restaurant). It's hoped that this blending of not-so-fast food, technology and choice will be enough to win back younger, more health-conscious customers and rouse the company out of its slump. As Bob Nibeel, a McDonald's franchise owner told USA Today (with a twinge of sadness in his voice), "most millennials would rather deal with a computer, iPad, iPhone than actually have interaction with another human being." Leave it to McDonald's to offer the most depressing of observations about our society.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
A copy of ‘Super Mario Bros. 3’ sold for $156,000

A copy of ‘Super Mario Bros. 3’ sold for $156,000

View
Beloved RPG 'The World Ends With You' will get a sequel, 14 years later

Beloved RPG 'The World Ends With You' will get a sequel, 14 years later

View
Jabra updates its Elite 85t earbuds to fix annoying noise issues

Jabra updates its Elite 85t earbuds to fix annoying noise issues

View
The Morning After: What you need for ray-tracing in 'Cyberpunk 2077'

The Morning After: What you need for ray-tracing in 'Cyberpunk 2077'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr