While BT is focused on extending its own sports coverage, the company is well aware that Sky Sports plays a major role in coaxing consumers to choose its competitor's TV packages. After striking a blow against its rival in the courts last month, BT is hoping to level the playing field by introducing Sky Sports 1 and Sky Sports 2 channels on its YouView boxes. Combined with BT Sport, the new package means that BT TV subscribers (with YouView hardware) can now watch all of the 154 Premier League matches broadcast live in the UK each season. The change also means that BT can finally retire its Vision+ boxes, which already support Sky Sports 1 and Sky Sports 2, and switch completely to YouView hardware. The two channels will be offered to BT customers for £22 per month, or individually for £16.50 per month, and BT says Vision+ users can upgrade to a YouView+ box for £35 at the end of their contract. Of course, this isn't everything Sky has to offer sports fans, but these two new channels could be enough to persuade football addicts contemplating a switch.
[Image credit: AP]