Store It, free in the App Store, has the potential to be more powerful than other wishlist and gift apps on the market. It has a great concept, but isn't so great in execution.
You add items to your list by searching websites with the in-app browser, scanning a barcode or uploading a photo. This is in stark contrast with Instalist, an app I reviewed a few weeks ago, which only gives you a non-searchable selection of items from Amazon.
With the free version, you can create two lists with up to eight items each. For US$0.99, you can build 50 lists with a maximum of 150 items per list.
Search for items on the web via Google or go directly to your preferred sites by adding them to the "favorite retailers" section. You select your item by clicking on the "add new item" button at the bottom of the screen. Store It only pulls the image from the website. You have to add the name and price of the item. It would be nice if this information was automatic, the way that it is with Amazon's wishlist button. If the image doesn't show up for some reason, the app lets you take a screenshot of the product that you want. You can include notes with each item on your list for things like the size and color of the item or whether it's a must-have gift.
You can also create lists for other people. I used Store It to keep track of the gift ideas I had for people on my holiday shopping list.
Store-It connects with Pricegrabber to give you price comparisons. This is a cool idea, but you don't always get targeted results. For instance, I received price comparisons on iPad Mini cases alongside actual iPad Minis.
There are a few quirks to the app. There are default websites included in the "favorite retailers" section, like Apple, Amazon and Pricegrabber. Even though I'm in the US, they are all UK sites. Likewise, the price on each item in your wishlist is in euros. Oddly, you can set the currency for the comparisons on Pricegrabber, but that has zero impact everything else.
Store-It also has one big limitation: You cannot email a full list to anyone, however you can share individual items via social media. The point of a wishlist is to keep everything that you want in one place to make it easy for the people who are shopping for you. Why create a wishlist app that doesn't let you share your entire list? This feature is supposedly forthcoming, but I question why the developer released this app with such a critical piece missing.
The option to build your lists online or offline make Store It a strong app conceptually, but until the developer adds more sharing features and cleans up some of the quirks, it's not going to live up to its potential.
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