Vizio 'anti-curved glasses' ad takes aim at gimmicky HDTVs

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Richard Lawler
December 23rd, 2014
Vizio 'anti-curved glasses' ad takes aim at gimmicky HDTVs

Vizio is cracking jokes about fellow TV manufacturers like LG and Samsung with this new ad for anti-curved glasses. While we weren't bothered by it in our observations, we also haven't seen a ton of benefit from the approach yet. As usual, Vizio is separating itself from the pack by promising tech customers want, at a lower price, something it claimed when the others were pushing expensive 3D glasses or charging a ton for WiFi-equipped smart TVs. The tagline for 2015? "Beautifully flat Ultra HD." Vizio won't be showing off its TVs in Las Vegas this year, but the ad will give us something to consider while we're checking out what all the others have to offer.

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