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Jawbone Is Now the Startup Apple Should Fear Most
by Marcus Wohlson, Wired
In case you hadn't heard, there are reports that Jawbone is securing a massive round of funding that would fuel the company's IPO. The Bluetooth gadget outfit has given us a range of wireless speakers and it's line of Up fitness trackers, but more capital could mean new product categories -- things like smart clothes and improved wrist gadgets. As Wired's Marcus Wohlson notes, those new categories are "a move Apple has struggled to make in recent years." And of course, there's always the chance Google could nab Jawbone up before Cupertino has a chance to.