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Apple ads mountaineering story to "Your Verse" campaign, and other news for Feb. 19, 2014

Apple has added another story to the "Your Verse" ad campaign. "Elevating Expedition" focuses on mountaineers Adrian Ballinger and Emily Harrington who use an iPad to help them climb and navigate some of the world's biggest mountains.

Elevating Expedition emphasizes how the iPad is there for every stage of the journey, from reaching out on social media at their base camp, to examining topography via apps, to mapping their climb via the iPad's GPS. From the campaign:

Ballinger and Harrington use iPad and the Gaia GPS app to plan, navigate, and chronicle their ascent. GPS communicates directly with satellites, allowing them to use it anywhere. And the light, thin design of the iPad makes it easy to take along.

Readers can check out other Your Verse campaigns here.

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