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Read up on how Sega tried to out-cool Nintendo in the '90s

S. Prell, @SamPrell

While many of us could tell the story of Nintendo vs Sega to our grandchildren as though it were an actual battle, sometimes it's best to look at things through another's more impartial eyes. Thankfully, author Blake J. Harris has documented the fight between Sega and Nintendo in his book Console Wars: Sega, Nintendo, and the Battle that Defined a Generation, available starting today.

There's plenty of insider information and interviews with high-level executives detailing Sega's uphill battle against its infamous rival, and Harris himself analyzes the situation as one similar to a children's tale. "A central thesis of the book is the story of the tortoise and the hare," Harris told the BBC. "Sega came on the scene and were very flashy - they certainly put an emphasis on style. Nintendo was more focused on gameplay, game development and less so on marketing."

The book has already been greenlit for a film adaptation produced by Seth Rogen and Evan Goldberg, who give the book's foreword. Rogen and Goldberg most recently produced the film Neighbors, as well as last year's This Is The End.
[Image: Sega]

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