Uber's growing like a weed, and it's about to get a lot more exposure for people who may not have tried or heard about the ridesharing service. CEO Travis Kalanick announced a strategic partnership with AT&T on stage at Code Conference. Uber drivers will use phones running on AT&T's network, but more importantly, the company's app -- which consumers use to call for a ride and track the cars -- will be preloaded on an unspecified number of devices on the carrier. There's no word on the financial obligations, nor did we hear when this transition will take place. If you haven't used Uber before, be prepared to get to know the service a little better, whether you like it or not.