First we'll open with the new, dumb rumors. Then, we'll review the dumb rumors of months past which failed to come true during WWDC.
New and dumb
Remember when this French website got a story about upcoming, refreshed MacBook Airs right, and I said the rumor blogs would therefore repeat absolutely anything this site said for years afterward? It has begun. (MORTAL KOMBAAAAAT)
BGR, you keep using that word, "leak." I do not think it means what you think it means.
A Cantor Fitzgerald analyst, who hasn't written a single correct prediction about Apple since he used to be a Topeka Capital Markets analyst, makes completely unsubstantiated claims about the iWatch's launch date and price. Of course, it's painfully obvious by now that a terrible track record is no impediment to getting absolutely everything that spews from your word-hole reblogged, so long as it has something to do with Apple.
Tangentially, this is an amusing tidbit from the article: "Little physical information has surfaced on the iWatch thus far."
If by "little" you mean "absolutely none," then sure.
This is a prototypical iWatch article: poorly sourced from an Asian publication, with totally unverifiable claims about its specs and launch date, and accompanied by a nauseatingly awful mockup of what the device might look like.
John Paczkowski's Apple rumor reporting is pretty much immaculate, but you've still got to love this bit of bet-hedging: "Could things change between now and fall? That's certainly possible."
It's the "get out of being wrong about a rumour for free" card. All the cool kids are playing it these days.
I'm not going to make a habit of this, but the top commenter on this article wins: "After all the excitement of WWDC, back to iPhone rear shells and mockups for 3 months!" Or as they're known at BGR, BREAKING IPHONE 6 LEAKS.
Now, let's look back at the past few month worth of rumors that failed to come true.
Old and dumb
Health and fitness tracking integration was supposedly going to be the "headline feature" of iOS 8. While the next-gen version of IOS hasn't been released to the public yet, thus far this claim doesn't appear remotely close to being true.
Also, the "Healthbook" application is just called "Health," and its interface doesn't match what's described in this article at all. And despite claims to the contrary, it's incredibly unlikely Apple changed any of this because of the leak.
No new Apple TV hardware debuted.
No iOS versions of TextEdit or Preview were announced at WWDC.
Again, neither the name nor the design match up with what was reported here - and again, it had nothing to do with Apple changing its plans because of the leak.
This device has yet to show up on store shelves or an Apple keynote stage.
So much wrong to choose from.
- As before, Healthbook's name and design don't match what's reported here.
- iTunes Radio hasn't been split out into its own app,
- Voice over LTE support wasn't announced. Though to be fair, this may still be in the cards for the next-gen iPhone.
- Messages auto-deletion wasn't announced.
- TextEdit and Preview apps weren't announced.
- Game Center wasn't removed from iOS 8.
- "Apple has announced major new Mac initiatives at WWDC the past couple of years, so perhaps Apple has this new MacBook Air up its sleeves for the 2014 conference." Nope.
- "iOS 8′s headline feature being health and fitness tracking software." Nope.
No such feature was announced at WWDC. Of course, the typical weaselling-out claim here is the feature "wasn't ready," so if this never shows up at all, I guess we're supposed to assume it's because Apple can't make it happen rather than pinning the blame squarely where it belongs.
"According to sources, Apple is planning to unveil new hardware at this year's conference." Looks like your sources aren't doing nearly as well in 2014 as they did in 2013.
"The model, dubbed iMac 15,1 could be shown off next week at Apple's WWDC conference, where we've heard that there will likely be some new hardware announcements." Not only was no iMac announced, there were no hardware announcements at WWDC whatsoever.
That little [u] will never erase the shame of your wrongness. Also, chalk up yeeeeeet another strikeout for "reliable" analyst Ming-Chi Kuo.