Ever liked a fitness product on Facebook, or changed your relationship status to "it's complicated?" If you have, you might have enjoyed the cold pragmatism of advertisers trying to ease your woes with dating sites or fat-loss pills. Soon that will change, according to the big FB. Via a blog post, the social network outlines how users have said they want more control over adverts they're shown, and why wouldn't Facebook want to help out with that? As such, in the following weeks, you'll be able to access ad preferences that will explain why you're seeing an advert, along with the option to dismiss (or ask for more of) them. Handy for you, more social profile info for Facebook. They ain't silly.