For many watch lovers, Swiss mechanical movement is the gold standard. However, it's also staggeringly expensive -- it's all too common to spend several hundred (if not several thousand) dollars just to see "Genève" on your wrist. That's what makes the US launch of Swatch's Sistem51 so special. While the watch still behaves like a conventional Swiss automatic with visible mechanisms, it's built using a fully robotic process that gets rid of the elaborate hand-crafting that drives up the price. As a result, you'll only pay $150 for the privilege, or about as much as an ordinary quartz timekeeper.