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It's official: Brits love weather apps

Matt Brian, @m4tt
08.11.14
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In days past, you couldn't call yourself a true Brit unless you'd waited for the six o'clock news to end in order to catch the weather forecast for the coming week. These days, however, more people than ever are pulling out their phone and launching an app. The BBC is keen to reinforce our obsession with unpredictable climates and mobile phones, announcing today that the BBC Weather iOS and Android apps have become its fastest-growing mobile properties, with over 8 million downloads since their launch just over a year ago. According to the Beeb, users love to whip out their mobiles first thing in the morning (7am being the most popular time), with Friday the most popular day, as people attempt to plan for the weekend ahead. In the near future, the BBC says it will add detailed weather warnings to the app, giving you an even firmer excuse for staying indoors with the cats.

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